UCB (Union Chimique Belge)
This is the impactful journey I've traversed alongside UCB, a global biopharmaceutical powerhouse dedicated to enhancing the lives of those facing severe, unmet medical needs. Joining the team during a pivotal, unstable phase, I developed a recruitment campaign that not only shifted client sentiment but solidified a lasting partnership that spans four enriching years. Throughout our collaboration, I've led design on numerous campaigns and guided UCB through a global rebrand. Providing guidance on weaving a narrative of brand consistency and strategic vision. Together, we've infused every initiative with a focus on people and purpose, empowering patients to live their best lives.
DIGITAL ADS | PAID | ORGANIC
Before Global Rebrand
Previously, this brand struggled with organization. Efforts overlapped, new campaign ideas didn’t align, certain brand efforts were left neglected, and overall began not aligning with overall business goals.
Dermatology Campaign
Women & Diversity
After Global Rebrand
We were able to simplify their brand hierarchy, leading to more successful campaigns and dedicated efforts for each disease area. This team faces ongoing challenges to fight brand dilution and otherwise offer strategic brand counseling.
Corporate
Immunology
Neurology
Moments that Matter
